Does Article Marketing Really Work?

You’ve heard about article marketing, haven’t you? If you have a website and have had anything to do with a marketing campaign at all, you have probably heard of it. But do you really know what article marketing is or how to do it? And the big question is, does article marketing really work?

Just to give you a basic idea, article marketing is just another form of advertising for you to use to get website traffic. The idea is that you write a ton of articles about your niche topic (what your website is all about) and submit them to various article directories in the hope of attracting visitors to your website. When you submit the articles to the directories, you include a link in the author’s ‘bio’ or resource box back to your website. When people read your articles and they are interested in what you have to say, they are then prompted to click the link back to your website.

Submitting articles to these article directories give you an advantage for your website. Firstly, it makes people aware of your website and gives them an idea of what it is all about. That is why it is important for you stick to writing articles on your niche topic.

Another advantage is that it makes people think you are an expert in your field. After all, you’ve just written a whole article on that particular subject, haven’t you? When people believe you to be are an expert in your particular area, they are more apt to trust you. And when people trust you they are more likely to buy the product or service you are offering. Trust is extremely important when you are trying to get people to hand over their hard-earned money or credit card information over the internet today.

The back-link you provide in the author’s resource box exposes more people to your website and therefore you get more traffic to it. You need a lot of website visitors to mare your website successful and to make money online. The more people who see your sales message the chances you have of making money online.

It is also a bonus for you with the search engines when they find back-links to your website. Search engines always like sites that have a lot of links and traditionally those sites are ranked them higher for it. And again, with higher search engine rankings, your website is then exposed to more people. To reiterate the point, more visitors equals a better chance for you to make money online with more people exposed to your sales message.

The best way to approach article marketing however, is to really write a lot of articles so that your article marketing campaign is truly successful. One article may become a hot subject that will lead a lot of prospects to your website, but you have a better chance of succeeding with article marketing by writing dozens (if not hundreds) of articles.

You also need to write articles for many different article directories. This will enable you to have different readers and different sites linking back to your website.

With all of the above, you can begin to understand that article marketing is an excellent way to get free advertising and more people to visit your website. Posting a new article on one of the article directories gives you another advertisement for your website. And the best good thing about this type of advertising is that it’s free. You only need to put in a little time to write the article, and your article advertisement is on the internet 24/7 for everyone to see. This means you get a lot of exposure. And again, the more exposure you get for your website, the better your chances are to make money online. That is the beauty of article marketing.

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