Use Free Products In Your Website Marketing Strategy to Increase Your Sales

Sales are what makes your internet business successful. Without sales, and without the profit that comes with the sales, there would be no reason for you to stay in business. Therefore making the most amount of sales possible is essential. But therein lies the catch. What can you do to help increase your sales volume?

There are many tactics you can use to help increase the amount of sales you get from your website marketing strategy. Giving away free products is one of them. People love ‘freebies’. They love to feel they are getting something for nothing. Giving away free products makes your website visitors feel good, and with that ‘feel good’ feeling they are more apt to be in a buying mood.

Free products also help to increase the value of your main offer in your customer’s eyes. They have paid for the product or service you are offering, but on top of that, they are getting something extra. Therefore the perceived value is more.

You do not always have to give away a high-priced physical product, however, in order to keep your customers happy. There are other types of products that can be created without much expense. An example of this would be information products. These information products could be in the form of an e-book or report, or perhaps even an e-course.

You can create these information products yourself to keep the costs down, or you can buy articles and string them together to form an information product of your own. Using Private Label Rights article packages can be great way to create information products. They can be both economical and time-saving.

Giving away information products also keeps handling and materials costs down. There are no shipping fees when your customer can download an information product directly from their computer. And there are no material costs or warehousing fees.

Here are a few examples of products that you can create to use as ‘freebies’:

1. Create a coupon or a gift certificate that potential customers can use to get a discount on a product or service you are offering. You can offer it for a first-time purchase or give it away as a bonus for another purchase. This will increase your chance of getting a repeat sale.

2. Offer a free report related to your website’s niche. For example, if you have a weight loss website, offer a report that reviews the top ten diets available today.  You can get a website content writer to help you create the report. 

3. You can offer a free e-book to give away along with the purchase of your main product. It should be related to the product being bought to give it a more weighted-value. State how much the free e-book would be worth if it were offered for sale.

4. For people who purchase from you, offer a free membership into your membership website. State clearly that people who don’t purchase anything will have to pay ‘x’ amount of dollars to join.

5. Attract people by offering a free e-course related to your website. For example, if your website sells dolls, offer a free e-course on “How to Collect Dolls”. Always add a back-end product offer onto the end of your e-course to attract people back to your website.

6. Make up an audio cassette or video to give away to people who buy your product or service. It again should be related to the product they buy. Let your customers know that this is a special ‘free’ product available only when they buy and not available anywhere else.  If you are looking for an easy way to create a video product, try Easy VideoSuite.

There are any number of other free products that you could create to entice people to purchase from you. The above only lists a few. Use your imagination to come up with others. (How about giving away free clip-art you have created, for instance?)

Giving away free products definitely attracts people to your website. It is also a good way to get word-of-mouth advertising, as customers boast to their friends what a great deal they got from your website.

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